THE DESIGNER DREAM


ANFERNEÉ PETTIS

Born And Raised On Chicago's South Side, Anferneé Grew Up The Youngest Of Four Children. At The Age Of Eight, His Parents Signed Him And His Brother, Will, Up For Summer Art Classes At The Art Institute Chicago. It Was There, He Fell In Love With Being Able To Turn Nothing Into Something. In That Moment, He Took On Studying The Arts. 

He Obtained His Associate Degree In Fine Arts. He Is Currently Completing His Last Semester At Columbia College Chicago, With A Major In Fine Arts And Concentration In Fashion Design. The BFA Program Emphasizes Technical Proficiency Informed By Research, Design, And Creative Exploration. With His Experience And Educational Background, Anferneé Learned Intensive Skills In Order To Apply To His Streetwear Design.

Earlier This Year, Anferneé Studied Abroad in The U.K. His Experience Included Screen Printing, Foil Printing, Devoré, Laser Cut Fabric, And Fabric Manipulation.

In 2019, He Started "The Designer Dream" Company As A Co-Owner With His Brother, Will. From An Artist Standpoint, Anferneé Considered His Intersection Focuses From Art To Design. He States "What Is Fashion Without The Art Of A Vision?" ‪Anferneé's Design Philosophy Is To Introduce Style And Lifestyle Together. 

His Design Philosophy Is To Refine A Blend Of Vintage-Wear With An Advanced Style Look; To Invest Energy Into Itemizing And Sorting Through Greatness Of Textures In Order To Make Remarkable, Extravagant Streetwear. Additionally, Anferneé's Goals Are To Be Steady With The Quality, Structure, Style And Patterns. He States "Garments Should Interest The Consumer's Eyes. It Ought To Communicate.‬ Design Is A Mix Of Many Forms, Functions And Values That Create Emotional Connection To The Consumer. Style Is The Embodiment Of Life. It Is An Aura. The Designer Dream Will Make An Everlasting Blemish On The World”.

WILLIAM PETTIS

As He Likes To Be Called, Will, Is Also A Co-Owner Of The Designer Dream Company. He Tells The Story That Anferneé Is The Brains And Founder Behind The Brand, But He Handles All Financial Aspects Of It.

Will Worked In And Out Jobs - Learning How To Run A Business While Simultaneously Focusing On Obtaining His Degree In Business Administration. Once Achieved, He And His Brother, Anferneé Had The Complete Package In Order To Run A Successful Business.

Will's Role Is To Manage The Product Development Process, From Concept Through Introduction To Market, Ensuring Design Intention, Merchant Pricing, and Assortment Strategies Are Achieved. Additionally, Will Handles Marketing And Overall Costing Of Each Component So As To Achieve Year-To-Year Increase In Gross Profit Margin. So, In Layman's Terms, Will Is The $$$ Man; The Success Or Lack Thereof Heavily Relies On His Skills And Expertise.

He Is The Man Behind The Scenes!